PLUS AIOS

The AI in AIOS

AIOS leverages AI and a universe of virtual users, free from identifiable signals, to recover buyer journeys beyond the limits of traditional measurement.

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How AIOS works

Building a Full View of the Market

Using Predictive Intelligence to Fill gaps in the Customer Journey

Uncovering Marketing Impact through Built-in Incrementality Testing

The most comprehensive view of the market and your true impact

Building a Full View of the Market

AIOS uses anonymized consumer data to represent individuals and the nuances of their unique media preferences, while ensuring privacy. By focusing on people, not devices, AIOS captures the entire consumer market, not just directly 'matched' users.

Using Predictive Intelligence to Fill in gaps in the Customer Journey

AIOS ingests and normalizes aggregated and log-level data, using AI to correct ad exposure levels and account for offline media, privacy opt-outs, and data duplication. Its built-in normalization reduces data prep time, speeds insights, and updates models seamlessly, ensuring no downtime.

Uncovering the Impact of Marketing

AIOS utilizes this augmented dataset to attribute each step in the customer journey, backed by native incrementality testing to simulate the impact of every touchpoint. A second layer of AI boosts predictive power, turning journey insights into actionable recommendations.