The most comprehensive view of the market and your true impact
Building a Full View of the Market
AIOS uses anonymized consumer data to represent individuals and the nuances of their unique media preferences, while ensuring privacy. By focusing on people, not devices, AIOS captures the entire consumer market, not just directly 'matched' users.
Using Predictive Intelligence to Fill in gaps in the Customer Journey
AIOS ingests and normalizes aggregated and log-level data, using AI to correct ad exposure levels and account for offline media, privacy opt-outs, and data duplication. Its built-in normalization reduces data prep time, speeds insights, and updates models seamlessly, ensuring no downtime.
Uncovering the Impact of Marketing
AIOS utilizes this augmented dataset to attribute each step in the customer journey, backed by native incrementality testing to simulate the impact of every touchpoint. A second layer of AI boosts predictive power, turning journey insights into actionable recommendations.
FAQ
Article
How the Right Measurement Can Help Marketers Get the Biggest Bang for Their Buck
Report
Stop Guessing. Start Measuring.
Case study
Driving Sales Success: How a Global Automotive Manufacturer Increased Sales Contribution by 50% in Three Years
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Targeting with Confidence: Historical Results Prove Contextual Targeting is 51% More Efficient for Reaching Psychographic Audiences
Case study
Test and Learn Triumph: An Insurer’s Path to 7% Member Growth and Youth Engagement
Case study
The Halo Effect Unveiled: How a Bank Boosted Brand Equity + 6 pts
Case study
Full Funnel Optimization: How AI led to 3X Efficiency Gains and Growth for a Top Healthcare Insurer
