Paid, Earned, Owned Media Impact

Use scenario planning to build cross-channel plans, predict performance across audiences, and allocate accordingly:

• Build time-bound what-if scenarios based on budget or conversion goals

• Model and weight several KPIs within the same plan, from awareness to conversion

• Receive recommendations that align to your converting market’s communication preferences

Track to goals with a real-time, cross-channel view of communication and creative performance:

• See how customers are interacting with top, middle and bottom of funnel channels and content

• Follow the long-term contribution and attribution of media behind multiple, concurrent campaigns 

• Visualize paths to conversion and gauge the length and nature of the buyer journey

Boost campaign ROI with real-time re-allocation and targeted optimizations:

• Increase returns on in-flight campaigns with re-allocation recommendations 

• Identify optimizations as granular as the placement, creative or message  

• Discover new growth opportunities through location & audience intelligence

Understand your consumer’s journey, from exposure to purchase, and the assisting and converting touchpoints:

• Full online and offline visibility with granular insights into messages and media 

• Multi-touch visibility

• 6+ months of journey intelligence

Assign a value to each touchpoint on the path to conversion:

• Native incrementality simulation for precise attribution

• Full online and offline visibility with granular insights into messages and media 

• Multi-touch visibility with 6+ months of journey intelligence

Determine how well your dollars drive business outcomes while balancing against cost: 

• Cost and impressions per conversion, defined by metrics like upper-funnel growth or lower-funnel sales, rather than clicks

• Aggregated person-level attribution for the most refined read on media’s impact

• Tactic-level insights into how different messages perform across various media vehicle

Determine how to allocate budget to achieve marketing objectives:

• Recommendations based on efficiency and effectiveness, with a view of expected conversion impact

• Simulate seasonal impacts by running scenarios with various reference dates

• Optimize by market with full-funnel KPI and multi-KPI planning, all within a single plan, plus additional capabilities for multi-product modeling