The Modern Marketer’s AI Playbook

Here’s how you can maximize AI in your Marketing Strategy and Measurement

Marketers have to measure how their activities affect a variety of outcomes, from brand-building to lead generation and revenue. Recent advances in artificial intelligence (AI), computing power, and modeling offer a way forward. A new generation of predictive intelligence solutions makes it possible to improve attribution and optimize marketing spend. This ebook explores how AI and related data analytics technologies are changing the way Marketers measure the success of their campaigns—opening up the prospect of significant improvements in their returns on marketing investment (ROMI).