Audience Insights and Creative Impact

Set the stage for success with data-backed creative briefs:

• Personalize messages and creative content using demographic, psychographic and other insights from your brand's converting audiences

• Identify creative decisions that have led to past success such as formats, visual elements, etc.

• Automatically feed relevant audience, creative, media, and market insights into an in-app brief builder

Stay ahead with real-time insights on audience conversion and creative impact:

• Follow current conversion impact across audiences

• See how customers are interacting with top, middle and bottom of funnel content and other custom views

• Evaluate the aggregate impact of creative concepts and the detailed performance within individual channels 

Adapt fast to market shifts and seize growth opportunities:

• Receive recommendations for shifting spend to channels that resonate with your target audience

• Re-allocate investment into high-performing creative 

• Discover new growth opportunities through automatically surfaced high-value audience clusters

Identify the segments most likely to buy your product to personalize messages and audience activation:

• Continuous tracking of custom audience builds, and an always-on understanding of converting audience profiles

• Investment recommendations optimized to specific audiences

• Automatic surfacing of new segments and markets similar to areas you’re already succeeding 

Measure messaging effectiveness in driving consumer behavior across the funnel:

• Support for all conversion events, from upper-funnel brand growth to lower-funnel sales performance

• Impact of upper-funnel channels on lower-funnel conversions over time

• Granular insights into how different messages perform across various media vehicles