S2 Episode 5: Demystifying AI in Creative Measurement
On this show we look behind the curtain to learn how the most successful marketing campaigns were created - and we also hear from thought leaders in the industry. From the initial brief to the follow-through, teamwork, and final execution, we always ask: Where can we go next? Which path can we take to make this campaign a true success? Brett Marchand, CEO of Plus Company, hosts the discussion. We’re a unique partnership of forward-thinking creative agencies. By harnessing the power of collaboration, we make the choices that drive brands forward. At Plus Company, we’re the entrepreneurial network and we unabashedly believe that anything is possible. This is the Partners in Possibility podcast.
S2, Episode 5: Demystifying AI in Creative Measurement
Today we’re demystifying how marketers can accelerate their creative measurement and better use AI and prediction tools. In this episode we’re speaking to Crystalyn Stuart-Loayza, Chief Digital Officer at Citizen Relations & Mekanism, and Michael Cohen, Plus Company’s Global Chief Data and Analytics Officer. Together they will help us understand how we can harness the power of AI to provide actionable insights, and real-time data to drive successful campaigns.
Share