From Data to Dynamite: How to Get Smarter Insights and Winning Creative
With more demand than ever for real-time insights, artificial intelligence (AI) has become a real breakthrough for marketers. AI tools are changing the game.
The old methods of measuring audience engagement and creative effectiveness are not keeping up with today’s consumers. This is a big problem for marketers.
In our recent survey powered by Statista, we asked 350 senior marketers about their biggest challenges. More than half (58%) expressed frustration with old research methods. These methods do not keep up with changes in consumer behavior.
With more demand than ever for real-time insights, artificial intelligence (AI) has become a real breakthrough for marketers. AI tools are changing the game. They help brands connect better with their target audiences. These tools also refine creative strategies and improve marketing campaign performance.
What’s Holding Traditional Approaches Back?
Marketers use tools like brand lift studies, data mining, and audience segmentation to understand consumer behavior. They also assess how effective their creative work is. But these methods have some real limitations:
Brand lift studies can take weeks or even months to deliver results, making it hard for marketers to respond to trends in real-time. Also, they can be costly and take a lot of time. This makes them hard for many small businesses to afford. They are not practical for making ongoing changes to campaigns.
Data mining of first-party data helps personalize messaging, but it also has a narrow focus on current customers. This often means brands miss opportunities to reach new audiences or emerging market segments. Privacy regulations can also restrict data quality, making it even harder to get a full picture of the audience.
Segmentation studies give a broad view of audience behavior. However, they often lack the detailed, real-time insights marketers need to act quickly. Without real-time data, it’s tough to adapt campaigns based on how segments engage across different channels.
Why AI-Driven Insights are Crucial for Creative Success
AI-powered solutions like AIOS offer a whole new approach to understanding audiences and measuring creative impact. Imagine your marketing campaign as a flywheel in which strategy, creative, activation and measurement feed into each other in a continuous loop. In the center of the loop is AI, empowering each element towards optimization and brand growth. AIOS uses predictive intelligence to fill the gaps left by old tools. This gives marketers a complete, real-time view of how consumers interact. It combines data from online and offline sources. This gives a complete view of the customer journey without using personal data.
With predictive analytics, AIOS can recover customer journeys, uncovering tactic-level insights that traditional tools often miss. For example, it can find small but important “micro-segments” in a larger audience. This helps brands create campaigns that feel personal and relevant.
This level of precision allows creative strategies to respond to real-time feedback. This keeps brands connected to what audiences truly value.
One of the biggest advantages of AI-powered insights is how quickly they can turn into action. With AIOS, marketers can see how their campaigns perform with different audiences in real-time. They can adjust their creative, messaging, and media spending based on what works best.
One client, a bank, used AIOS to improve its targeting for a new checking account. This account targets individuals with a "growth mindset" who are interested in personal development. AIOS revealed that high-converting customers in this psychographic group were typically single, self-employed, and entrepreneurial and that contextual targeting effectively converted them while being 51% more efficient in cost per acquisition than other methods.
Another client, the U.S. branch of a global car manufacturer with a yearly marketing budget of $400 million, faced the ongoing challenge of balancing brand-building with performance-driven messaging. AIOS helped the company understand which channels were best for building awareness versus consideration, and how upper funnel investments affected purchase. The client learned that digital video not only excelled at generating consideration but also drove four times as many car sales as TV.This knowledge helped them reduce TV spending from 60% to 40% without a loss in performance. In fact, they saw a 50% increase in media spend effectiveness and sales contribution.
AIOS not only tracks campaign performance but also gives clear insights. These insights help marketers change their strategies quickly. By understanding how different audience groups react to creative elements, brands can adjust their campaigns in real-time. This helps make each message as effective as possible.
AI is empowering marketers to change how they plan, measure and optimize campaigns, including messaging and spend.
When speed and accuracy matter, AI tools allow marketers to make the most of the data they have. Using AI-driven audience insights and creative measurement, tools like AIOS can help brands understand consumer behavior better. This can improve campaign performance and increase return on marketing investment (ROMI).
The future of marketing is here, and it’s clear that brands who adopt AI-driven insights will have the edge. AI turns data into action, making sure every campaign is as effective and impactful as possible.
Ready to see how AIOS can work for you? Request a Demo.
Share