The AIOS Advantage: Smarter Marketing, Real Results

Navigating Market Whirlpools

Marketing agencies have always thrived by anticipating trends and guiding clients through evolving consumer behaviors. Deep consumer insights, advanced data analytics, and expert researchers formed the core of effective brand-building and campaign development.

Now, AI is rapidly transforming this landscape. The web's exponential content growth makes genuine conversation listening harder, as we struggle to distinguish authentic voices from AI-generated ones. Brands were already losing the battle for engaging content, and now they fall further behind as creators leverage inexpensive AI tools to produce Hollywood-caliber productions. The influx of signals overwhelms marketing infrastructure, barely equipped for mid-2010s data, let alone the data tsunami since ChatGPT launched in late 2022.

How can marketers hope to navigate this chaos and cacophony in the current consumer and cultural landscape?

Despite these shifts, two truths endure:

• The audience knows best. We win by staying close to what consumers want and need.

• The problem is the solution. Just like the internet and social media before it, embracing AI is the "solution" to AI.

AI-enabled, people-led.

At Plus Company, we've invested heavily in preparing our people and our work for AI. This includes training on off-the-shelf AI tools and developing our proprietary AI platform, AIOS.

AIOS addresses three major challenges for our agencies and clients:

1. Context: Making sense of overwhelming data signals to focus on what matters most—understanding our audience and the impact of our marketing.

2. Speed: Keeping pace with trends is only half the battle; knowing which trends to act on and bringing tactics to market is the other.

3. Value: Ultimately, only one metric matters: revenue. How do we consistently demonstrate our marketing efforts' impact on the bottom line?

Of course, technology is only as good as its users. Our experts still firmly establish your brand's north star, defining strategy and goals. AIOS helps them plot the best, fastest path.

Our agencies use the AIOS Data Platform to make sense of clients' vast data, often hidden in silos and spread across various external partners. AIOS ingests a wide array of data sources in various states. Structured or unstructured, our platform quickly organizes, categorizes, and streamlines disparate data streams, delivering integrated analyses in seconds. Paid, earned, owned, and third-party data like brand lift studies and attribution models can all be quickly ingested.

Unlike traditional marketing mix models requiring two years of data, AIOS needs only two months to deliver recommendations. That speed unlocks action. Our platform uses chained AI agents specialized in specific functions to connect data insights to action, allowing AIOS to develop campaign briefs, provide content recommendations, and deliver audience and channel analyses, all within minutes. Your teams can act on shifting trends in hours, not days or weeks.

But AIOS's greatest strength is its predictive Decision Engine. This engine uses proprietary probabilistic models and a rich, synthetic audience population to measure the value of every marketing touchpoint at the individual level, without using personally identifiable information. No cookies, pixels, or tags. AIOS helps you plan, optimize, and measure the value of every marketing tactic across paid, earned, and owned efforts in real-time (data permitting).

This means you can measure your brand awareness campaigns' impact and make optimizations without waiting months for panel results. Simply connect your brand lift survey data to AIOS, and the system learns which tactics moved the needle versus which did not, helping you optimize future campaigns validated through those same studies. You can do this across funnel KPIs like Consideration (through high-value web actions or lead qualification) and Conversion (by tracking sales or revenue). Decision Engine can even help us test and optimize creative messages and content across channels and audiences.

AIOS empowers our agencies to stay ahead of consumers and prove the value of every tactic against core business KPIs. All of this is done without brands giving up control. Your data remains your data, not locked into an agency ecosystem or network, siloed from the rest of your partners. This was intentional, to help brands regain trust through transparency into how their marketing is performing, without bias. 

AIOS has become an indispensable partner to our teams and our clients. Helping us navigate quickly changing trends and ever expanding data signals. All while allowing us to remain focused on what our agencies do best: deliver impact and value through creativity.