S2 Episode 4: Scary Movies, Taxes, and Marketing to Gen-Z With TurboTax
On this show we look behind the curtain to learn how the most successful marketing campaigns were created - and we also hear from thought leaders in the industry. From the initial brief to the follow-through, teamwork, and final execution, we always ask: Where can we go next? Which path can we take to make this campaign a true success? Brett Marchand, CEO of Plus Company, hosts the discussion. We’re a unique partnership of forward-thinking creative agencies. By harnessing the power of collaboration, we make the choices that drive brands forward. At Plus Company, we’re the entrepreneurial network and we unabashedly believe that anything is possible. This is the Partners in Possibility podcast.
S2, Episode 4: Scary Movies, Taxes, and Marketing to Gen-Z With TurboTax
Marketing to Gen-Z has been a challenge for as long as they entered the marketing world. It’s rare they will engage with any form of advertising and they seem to be allergic to branded content. So what kind of response and result would a brand get if they made a short film instead of an ad? Join Brett as he speaks to Gah-Yee Won, Head of Marketing at Intuit, and Josh Budd, Chief Creative Officer at Citizen Relations, about their award-winning short–film Undone. Josh came to Intuit with an experiment to better market to Gen-Z and heavily play on the anxiety so many of us feel around tax time. Tune in to learn how a 9-minute short horror film helped to generate buzz at places like Drum Magazine, and even a few film festivals. If you want to jumpstart the way you engage with your Gen-Z customer base you’re not going to want to miss this.
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