S2 Episode 2: TripAdvisor, Community Reviews & Disrupting the Travel Industry
On this show we look behind the curtain to learn how the most successful marketing campaigns were created - and we also hear from thought leaders in the industry. From the initial brief to the follow-through, teamwork, and final execution, we always ask: Where can we go next? Which path can we take to make this campaign a true success? Brett Marchand, CEO of Plus Company, hosts the discussion. We’re a unique partnership of forward-thinking creative agencies. By harnessing the power of collaboration, we make the choices that drive brands forward. At Plus Company, we’re the entrepreneurial network and we unabashedly believe that anything is possible. This is the Partners in Possibility podcast.
S2, Episode 2: TripAdvisor, Community Reviews & Disrupting the Travel Industry
On today's episode, we sit down with the Vice President of Global Marketing for TripAdvisor Matt Dacey, and Erin Georgieff, Managing Partner at Citizen Relations. Together we will better understand how Tripadvisor became the number-one travel advice website in the world, how their Travelers Choice award became the gold standard in ratings for destinations, and what is now possible with their AI trip builder.
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