Health Trends Her Way: How to Connect with Female Consumers

Reclaiming Women's Health and Wellness in the Digital Age

Women are now 75% more likely than men to adopt digital health solutions; 80% of customers who purchase health and wellness products are women; 38% of women own a wearable compared to 32% of men and by 2028 women are estimated to control 75% of discretionary spending. There is now a huge opportunity for brands to connect with women at all stages of life. We’ve highlighted 4 trends that brands should be aware of when considering opportunities in the women’s health space.