Report

Health Trends Her Way: How to Connect with Female Consumers

We shine a spotlight on the underfunded and overlooked world of Women’s Health and Wellness, and how brands can stay relevant throughout womens’ health journeys

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Reclaiming Women's Health and Wellness in the Digital Age

Women are now 75% more likely than men to adopt digital health solutions; 80% of customers who purchase health and wellness products are women; 38% of women own a wearable compared to 32% of men and by 2028 women are estimated to control 75% of discretionary spending. There is now a huge opportunity for brands to connect with women at all stages of life. We’ve highlighted 4 trends that brands should be aware of when considering opportunities in the women’s health space.

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  • Marissa Cristiano 1

    Marissa Cristiano

    Group Account Director

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    Katie Jenson

    Group Creative Director

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    Shannon Suggett

    Executive Vice President

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    Mairi McCaslin

    Strategy Director

  • Nicole B&W

    Nicole Poulin

    Performance Director

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    Kyle Sargeant

    Group Account Director