Episode 8: SickKids - When Sick Fights Back
On this show we look behind the curtain to learn how the most successful marketing campaigns were created - and we also hear from thought leaders in the industry. From the initial brief to the follow-through, teamwork, and final execution, we always ask: Where can we go next? Which path can we take to make this campaign a true success? Brett Marchand, CEO of Plus Company, hosts the discussion. We’re a unique partnership of forward-thinking creative agencies. By harnessing the power of collaboration, we make the choices that drive brands forward. At Plus Company, we’re the entrepreneurial network and we unabashedly believe that anything is possible. This is the Partners in Possibility podcast.
Episode 8
One simple idea forever changed the face of charity: Sickness doesn’t mean weakness. SickKids’ VS brand launched in 2016 with the ambitious target of raising $1.5 billion – making it the largest fundraiser in Canadian healthcare history. By March of 2023, that $1.5 billion target had been met. In Episode 8 of Partners in Possibility, former SickKids CEO Ted Garrard sat down with Plus Company CEO and our host Brett Marchand to take a look back at where it all began.
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