Episode 12: The Human Element in Prediction Technology

On this show we look behind the curtain to learn how the most successful marketing campaigns were created - and we also hear from thought leaders in the industry. From the initial brief to the follow-through, teamwork, and final execution, we always ask: Where can we go next? Which path can we take to make this campaign a true success? Brett Marchand, CEO of Plus Company, hosts the discussion. We’re a unique partnership of forward-thinking creative agencies. By harnessing the power of collaboration, we make the choices that drive brands forward. At Plus Company, we’re the entrepreneurial network and we unabashedly believe that anything is possible. This is the Partners in Possibility podcast.

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Episode 12

We continue our conversation about AI and prediction technology with Avi Goldfarb, the Rotman Chair in AI and Healthcare at the University of Toronto, Chief Data Scientist at the Creative Destruction Lab, and co-author of the best-selling book “Prediction Machines” and its follow-up “Power and Prediction.” We look at how AI will change our industry, and the vital role human judgment plays in using this technology most effectively, and how we here at Plus Company are unlocking what’s possible in the consumer journey with our newest innovation, Plus AIOS.

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