Episode 10: The AI Powered ROMI Revolution
On this show we look behind the curtain to learn how the most successful marketing campaigns were created - and we also hear from thought leaders in the industry. From the initial brief to the follow-through, teamwork, and final execution, we always ask: Where can we go next? Which path can we take to make this campaign a true success? Brett Marchand, CEO of Plus Company, hosts the discussion. We’re a unique partnership of forward-thinking creative agencies. By harnessing the power of collaboration, we make the choices that drive brands forward. At Plus Company, we’re the entrepreneurial network and we unabashedly believe that anything is possible. This is the Partners in Possibility podcast.
Episode 10
Predictive Intelligence can maximize ROMI! In our 10th episode of the podcast, Kristin Wozniak, SVP of Customer Success at Plus Company, and Andrew Rusk, VP Marketing at Coast Capital Savings, dig into the pivotal role played by AI and how it assists in better understanding the consumer journey, affording marketers more time and resources to concentrate on quantifying and measuring the brand's impact.
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