Unlocking Business Potential: Plus Company Launches Smart Persona, Its Latest Data-Driven Decision-Making Solution

Montreal, March 18, 2025 – Plus Company, an entrepreneurial network of forward-thinking creative agencies, announces the launch of Smart Persona, an AI-powered tool designed to transform how businesses gather insights and make strategic decisions. By leveraging synthetic populations—data-driven, simulated representations of real-world audiences—Smart Persona helps organizations gain actionable intelligence faster, with greater precision and at reduced costs.

How Smart Persona Works

Smart Persona enables businesses to engage in real-time, realistic conversations with virtual representations of their key audiences. Powered by synthetic populations that combine demographic, behavioral, and contextual data, the tool is built from diverse data sources across North America, including census data, media consumption insights, and transactional behavior, while ensuring compliance with the highest standards of data privacy, including ISO 27001.

Plus Company developed Smart Persona in collaboration with Google Cloud. The tool combines Google Cloud’s advanced AI expertise, including Vertex AI and Google Gemini models, and infrastructure to deliver unmatched precision and scalability. With access to 12,000 attributes per synthetic consumer, businesses can simulate real-world interactions to enable teams to identify emerging trends, test creative concepts, validate messaging, and optimize retail propositions, ensuring that every offering truly resonates with target audiences.

"Smart Persona represents a breakthrough in how we approach consumer research," said Karine Courtemanche, Executive Vice President of Plus Company Canada and President of the Media Group. "By combining advanced AI with human creativity, we’re helping businesses move faster, think smarter, and connect with their audiences in a more meaningful way."

Ethical Innovation in a Changing Landscape

As privacy regulations tighten and access to real-world consumer data becomes increasingly limited, Smart Persona provides an ethical, compliant alternative. Generated from anonymized and aggregated data, it delivers deep insights into consumer behavior while eliminating privacy risks. This approach also allows businesses to model audience engagement with new media formats or platforms and create tailored strategies, all while upholding ethical data practices.

With Smart Persona, Plus Company reinforces its commitment to empowering businesses with cutting-edge technology solutions that deliver richer insights, smarter decisions, and responsible innovation—paving the way for a new era of data-driven creativity.

About Plus Company

Plus Company, founded in 2021, is an entrepreneurial network of forward-thinking creative agencies, each bringing its own expertise and empowered by the collective capabilities of the network representing 15 countries in North America, Europe, the Middle East and Asia Pacific. Brought together by the unabashed belief that anything is possible, the unique partnership of and limitless drive of delivering creative magic fueled by an innate understanding of culture, technology, and data. Plus Company agency brands include: We Are Social and its partner practices The Narrative Group (TNG), Socialize, Hello, Kobe, and Metta; Cossette, Citizen Relations, Mekanism, All Inclusive Marketing (AIM), Aperture1, Camp Jefferson, Cossette Media, Impact Research, Jungle Media, K72, Level Eleven, Magic Circle Workshop, Make My Day, Middle Child, Mindshaker, Munvo, Septième, Visionnaire, Zapiens and 55rush. Built on collaboration, not competition. We are Partners In Possibility.