Smart
persona

Create
lifelike,
engaging
conversations
with
your
audience.

Smart
Persona
is
our
latest
innovation—an
artificial
intelligence
tool
specially
designed
to
create
tailored
synthetic
personas.

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Synthetic data is the future of marketing, revolutionizing how businesses predict trends, personalize campaigns and drive innovation.

Whether you’re looking to validate a hypothesis, create net-new audiences or simulate a focus group with dozens of participants, Smart Persona offers unparalleled flexibility to meet your research needs.

Smart Persona performance insights
AI MARKETING REVOLUTION COSETTE - 241112 - 01.00 00 02 01.Still002

The foundation of the persona is built on strong and validated data roots.

Each persona contains over 12,000 unique variables. This approach provides a comprehensive understanding of how they behave, think and feel compared to the general population.

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FUTURE CITY

Authentic personas reflecting social diversity

Although personas are synthetic, they must accurately represent our society. To ensure this, we integrate the OCEAN model of personality, crafting personas that are dynamic and relatable. These personas embody the full breadth of social diversity, celebrating multiculturalism and a wide range of unique personality traits.

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SCENE 4 BUILD 1A LAYERS

Tailored marketing solutions through real-time persona insights

Direct interaction with personas across more than 15 use cases. The platform leverages the knowledge and insights provided, as well as real- time data, customizing its responses to fit a wide range of marketing scenarios.

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