Smart persona

Create lifelike, engaging conversations with your audience.

Smart Persona is our latest innovation—an artificial intelligence tool specially designed to create tailored synthetic personas.

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Synthetic data is the future of marketing, revolutionizing how businesses predict trends, personalize campaigns and drive innovation.

Whether you’re looking to validate a hypothesis, create net-new audiences or simulate a focus group with dozens of participants, Smart Persona offers unparalleled flexibility to meet your research needs.

Smart Persona performance insights

100% precision

The answers to the questions asked are based on the 40 databases that make up our synthetic population, and to this is added the ability to infer answers to questions that haven’t yet been asked.

Up to 65%

in cost savings compared to traditional qualitative research

Over 60 % faster

at providing insights, particularly when creating audience profiles

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The foundation of the persona is built on strong and validated data roots.

Each persona contains over 12,000 unique variables. This approach provides a comprehensive understanding of how they behave, think and feel compared to the general population.

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FUTURE CITY

Authentic personas reflecting social diversity

Although personas are synthetic, they must accurately represent our society. To ensure this, we integrate the OCEAN model of personality, crafting personas that are dynamic and relatable. These personas embody the full breadth of social diversity, celebrating multiculturalism and a wide range of unique personality traits.

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Tailored marketing solutions through real-time persona insights

Direct interaction with personas across more than 15 use cases. The platform leverages the knowledge and insights provided, as well as real- time data, customizing its responses to fit a wide range of marketing scenarios.

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