We Are Social expands reach in South East Asia with acquisition of Singapore-based Kobe

[Singapore, 7 June 2022] Socially-led creative agency We Are Social has acquired a majority stake in best-in-class influencer marketing agency Kobe, growing its position in the region and further strengthening its influencer marketing offering.


Founded in 2016, Kobe (口碑) engages celebrities, Instagrammers, bloggers and YouTubers to deliver award-winning work for a large regional client base, including PepsiCo, Logitech, Suntory, United Overseas Bank, and local Singapore clients such as Suntec City and Genki Sushi Singapore.

With a team of over 20 talented individuals, Kobe is enabled by its own patented Artificial Intelligence technology. The agency will continue operating as an independent brand under the leadership of Evangeline Leong, Founder and CEO and Co-Founder Cha Lin, while taking advantage of We Are Social’s global ecosystem and sharing their expertise in influencer marketing with the network. Evangeline will report to Christina Chong, CEO of We Are Social Singapore.

Evangeline Leong, Kobe Founder and CEO, commented: “We are very excited to join forces with We Are Social, who will help supercharge Kobe with data, insights, strategy and creative expertise. Access to We Are Social’s global capabilities will enhance our existing services, creating opportunities for our amazing team and our valued clients.”

Following the acquisition of Middle East social media agency Socialize in 2018, the Kobe acquisition marks another step in We Are Social’s strategy to accelerate the network's rapid growth with key acquisitions around the world. 

Nathan McDonald, Co-Founder & Group CEO at We Are Social said: “We are delighted to welcome Kobe to the We Are Social network. This acquisition not only strengthens our offering in Singapore, it also shows our intention to harness more opportunities in south-east Asia. We’re looking forward to working with Evangeline and her team to accelerate the growth of Kobe and We Are Social in the region.”

Christina Chong, CEO at We Are Social Singapore added: “Influencer marketing has always been an important part of our creative product across our network. We’re excited to share our expertise with the Kobe team, and to further strengthen our own influencer offering with Kobe’s skills and technology.”

About We Are Social

We are a global socially-led creative agency, with unrivalled social media expertise.

With 1000 people in 15 offices spanning four continents, we deliver a global perspective to our clients in a time when social media is shaping culture.

We make ideas powered by people. We understand social behaviours within online communities, cultures and subcultures, spanning the social and gaming landscape. 

We work with the world’s biggest brands, including adidas, Samsung, Netflix and Google, to reach the right people in a strategic, relevant and effective way.  

We Are Social is part of Plus Company.

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About Plus Company

Plus Company, founded in 2021, is a 21st century alliance of best-in-class creative brands focused on collaboration and synergy through an integrated service model, with over 20 agencies that deliver creativity fuelled by an innate understanding of culture, technology, and data. Plus Company agency brands include: We Are Social and its sister agencies, Socialize, Hello and Metta, fuseproject, All Inclusive Marketing (AIM), Aperture1, Camp Jefferson, Citizen Relations, Cossette, Cossette Media, Eleven, Gene, Impact Research, Jungle Media, K72, KOO Creative, Level11, Magic Circle Workshop, Magnet, Middle Child, PathIQ, Septième, and The Narrative Group (TNG). Plus Company has more than 3,000 employees, across 12 countries in North America, Europe, the Middle East and Asia Pacific.

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About Kobe Kobe is an influencer specialist headquartered in Singapore, the 1st and only company that delivers consumer-first social media influence. Enabled by patented AI technology to deliver influence for more than 500 brands, Kobe offers access to 100m eyeballs with 20,000 content creators across Southeast Asia. 

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