We Are Social expands in North Asia with acquisition of Hong Kong creative shop Metta Communications

The We Are Social-owned agencies work collaboratively to meet changing client demand & drive growth in the territory


HONG KONG, 21 JULY 2022: We Are Social has expanded its presence in Asia with the acquisition of Hong Kong above-the-line agency Metta Communications.

Metta Communications has been rebranded to ’Metta/We Are Social’, under its new ownership. Metta will work alongside We Are Social’s existing team in Hong Kong; together the agencies now have a team of 25 who collaborate to meet client demand for best-in-class creative coupled with social media expertise. 

We Are Social and Metta’s clients in the region now include appliance and electronics maker TCL, global payment powerhouse Alipay, newly opened cultural landmark Hong Kong Palace Museum, pharma company Abbott Laboratories, travel and experience booking platform Klook, and the financial service Livi Bank. 

Donald Wong takes on the General Manager role of Metta/We Are Social,  reporting to Pete Lin, CEO of We Are Social in North Asia. Wong was previously General Manager at We Are Social Hong Kong, a role he has held since the office first opened in 2018. Matt Tse, formerly Executive Creative Director at Metta Communications, is now ECD across all clients. All teams will work closely with We Are Social's team of 135 in North Asia, and its network of 1000+ globally. 

Metta is the creative powerhouse behind some of territory’s most memorable television advertising, including the award-winning launch campaign for IKEA Hong Kong’s Tsuen Wan store, and creator of the famous cat mascot for retail giant Mannings. We Are Social, which has 15 global offices, is known for its unrivalled expertise in social media; the formation of Metta/We Are Social creates an integrated creative offering that delivers best in class above-the-line and social campaigns for clients in Hong Kong. 

Pete Lin, CEO of We Are Social North Asia, said: “Joining forces with the team at Metta creates an integrated offering which is positioned to offer the best-in-class campaigns our clients want, both above-the-line and on social channels. We Are Social is now in the best position to support brands looking to reach the Hong Kong market, as well as homegrown brands in Hong Kong looking to market to the rest of the world. As we head towards 2023, we look forward to putting our foot down on the growth accelerator in Hong Kong once more.”

Donald Wong, General Manager of Metta/We Are Social, said: “Metta has consistently proven its creative chops so this deal not only increases We Are Social’s presence in Hong Kong, it adds a whole new level of street cred. We couldn’t be in a better position to serve the growing digital and integrated marketing demands in the market.”

About We Are Social

We are a global socially-led creative agency, with unrivalled social media expertise.

With 1000 people in 15 offices spanning four continents, we deliver a global perspective to our clients in a time when social media is shaping culture.

We make ideas powered by people. We understand social behaviours within online communities, cultures and subcultures, spanning the social and gaming landscape. 

We work with the world’s biggest brands, including adidas, Samsung, Netflix and Google, to reach the right people in a strategic, relevant and effective way.  

We Are Social is part of Plus Company.

To learn more,

About Plus Company

Plus Company, founded in 2021, is a 21st century alliance of best-in-class creative brands focused on collaboration and synergy through an integrated service model, with over 20 agencies that deliver creativity fuelled by an innate understanding of culture, technology, and data. Plus Company agency brands include: We Are Social and its sister agencies, Socialize, Hello and Metta, fuseproject, All Inclusive Marketing (AIM), Aperture1, Camp Jefferson, Citizen Relations, Cossette, Cossette Media, Eleven, Gene, Impact Research, Jungle Media, K72, KOO Creative, Level11, Magic Circle Workshop, Magnet, Mekanism, Middle Child, PathIQ, Septième and The Narrative Group (TNG). Plus Company has more than 3,000 employees, across 12 countries in North America, Europe, the Middle East and Asia Pacific.

For more information, please