Key hires and promotions at Cossette Media

Kim Joubert has rejoined Cossette Media as its new VP of operations in Quebec & East, while Genevieve Marchand has been promoted to VP of Activation in Quebec & East.

“We are thrilled to welcome Kim back into the Cossette Media family, and to announce the elevation of such a terrific leader in Genevieve,” says Axel Dumont, president of Cossette Media. “Kim is an extremely respected leader in the Quebec market, who brings a wealth of media knowledge and will, once again, be an integral piece in our growth. Additionally, Genevieve is a consummate media professional having spent the last 15 years of her career with the agency in progressively senior roles.”

Joubert returns to Cossette Media from Bell Media where she most recently served as senior manager of brand partnership - leading the strategic and creative process, as well as team operations in the Quebec market. Marchand has spent the past 15 years with the agency, working in a variety of roles throughout her tenure.“

Cossette Media has gone through some remarkable changes throughout the past year, having reinforced its executive ranks to ensure senior oversight on each aspect of its product,” says Joubert. “I am delighted to join such a steller regional, and national, team - and am excited to continue the trend of amazing growth at the agency.”

Joubert will round out Cossette Media’s executive team, alongside Axel Dumont as president, Dominik Majka as SVP of activation, Nirmala Bahall as SVP of business leadership, Kristin Wozniak as SVP of strategy and A&I, Charlaine St-Amant as GM of Ontario and west, and Sarah Wickers as VP of operations and finance.