Montreal, March 4, 2025 – Plus Company is pleased to announce the appointment of Dominique Dufour as Senior Vice President and General Manager of its creative production studio, Septième. With over 20 years of experience in the advertising industry, Dominique will continue to leverage her strategic leadership and creative vision to oversee production services in Quebec and Eastern Canada.
Shortly after joining the group in 2018, Dominique founded Septième, quickly positioning it as one of the most dynamic studios in the market. Her collaborative approach and unique ability to blend creativity with technical expertise have enabled her to harness artificial intelligence and emerging technologies to deliver innovative solutions that meet clients’ evolving needs. Her talent for building multidisciplinary teams has driven the successful delivery of complex production mandates for leading brands such as BRP, McDonald’s Canada, Metro, and SAQ—further solidifying Septième’s reputation as a trusted partner across various industries.
Dominique’s appointment aligns with Plus Company’s ambition to elevate production as a key growth driver, beyond its traditional role as a creative support function. “In today’s ever-changing market, production expertise plays a pivotal strategic role. Under Dominique’s leadership, we’ll continue to invest in our production capabilities to provide tailored creative solutions and guide our clients through their transformations,” said Mélanie Dunn, President of Plus Company Canada.
“At Septième, continuous adaptation is part of our DNA. I’m incredibly proud of our team’s evolution and remarkable journey. This appointment reinforces Plus Company’s deep commitment to our disciplines and motivates me more than ever to push the boundaries of our creativity and seize the many opportunities ahead,” said Dominique Dufour, Senior Vice President and General Manager of Septième.
With Dominique at the helm of Septième, Plus Company reaffirms its production ambitions, adopting a model where production becomes a powerful lever to drive brands forward and maximize their market impact.
About Septième
Septième is a creative production studio dedicated to crafting impactful content. Guided by the belief that collaboration fuels innovation, Septième brings together multidisciplinary talent to deliver tailored solutions. Our collaborative approach transforms ideas into powerful visual stories, thoughtfully adapted to each project. From concept to delivery, we are committed to creating unique experiences that captivate and inspire while meeting our clients’ needs in an ever-changing world.
About Plus Company
Plus Company, founded in 2021, is an entrepreneurial network of forward-thinking creative agencies, each bringing its own expertise and empowered by the collective capabilities of the network representing 15 countries in North America, Europe, the Middle East and Asia Pacific. Brought together by the unabashed belief that anything is possible, the unique partnership of and limitless drive of delivering creative magic fueled by an innate understanding of culture, technology, and data. Plus Company agency brands include: We Are Social and its partner practices The Narrative Group (TNG), Socialize, Hello, Kobe, and Metta; Cossette, Citizen Relations, Mekanism, All Inclusive Marketing (AIM), Aperture1, Camp Jefferson, Cossette Media, Impact Research, Jungle Media, K72, Level Eleven, Magic Circle Workshop, Make My Day, Middle Child, Mindshaker, Munvo, Septième, Visionnaire, Zapiens and 55rush. Built on collaboration, not competition. We are Partners In Possibility.
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