Decathlon Canada taps Cossette Media as its lead media agency
Cossette Media is proud to announce that after a thorough RFP process, it has been named lead media agency for Decathlon Canada, a top global sporting goods retailer.
As part of this partnership, Cossette Media will play a key role in supporting Decathlon Canada with media strategy and brand development on a national scale through innovative and targeted communications initiatives. The agency will handle the planning and execution of the brand’s media strategy, which includes developing impactful media campaigns, purchasing ad spaces, and carrying out performance analyses and continuous improvements for all marketing investments.
We’re beyond thrilled about our partnership with the teams at Decathlon Canada. With Plus AIOS—our new predictive intelligence solution for marketing—as a central pillar, Cossette Media is equipped to bring immense added value to Decathlon Canada’s media strategy by putting data at the heart of every decision. We’re proud of our local expertise and eager to play a key role in growing the brand and opening new store locations across Canada.
Karine Courtemanche — Executive Vice-President and President of the Media Group
“We’re excited to begin our strategic collaboration with Cossette Media,” said Philippe Gariépy, Brand Marketing Manager at Decathlon Canada. “Its expertise in strategy and ability to provide cutting-edge solutions will allow us to optimize our marketing performance. Together, we’re determined to reach new heights and ensure Decathlon’s continued success in the Canadian market.”
Cossette Media and Decathlon Canada entered into their partnership on March 1, 2024. Their first brand campaign is set to be released in Québec next spring.
About Cossette Media
Cossette Media is Canada’s largest independent media agency and part of Plus Company, a new global alliance of over 20 creative, media and PR agencies that was created in September 2021. Cossette Media is driven by a unique blend of radical transparency, integrated strategy, advanced data fluency and cross-channel, targeted activation. For more information, go to cossette.com.
About AIOS
Launched in September 2023, AIOS is part of the new generation of planning and optimization systems for marketing—all in one intelligent system. Using predictive intelligence, AIOS connects all touchpoints and continuously plans, measures and optimizes creative performance to grow advertisers’ business. AIOS isn’t just a measuring tool—it models campaigns as experienced by customers, and with a complete and continuously updated view of consumer journeys across all data sources, it helps refine strategies and achieve unparalleled ROMI. For more information, go to Plus Company.
For more information, please contact:
Isabelle Bonin, VP Communications & Marketing, Plus Company (isabelle.bonin@pluscompany.com)
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