Are you ready for Marketing's AI Era?
Marketers will soon find themselves in a cookieless world, no longer able to track third-party data. 75% of CMOs haven’t taken steps to prepare. Artificial intelligence promises a transformative shift in business practices, but only if marketers choose to embrace it.
Strategies and Measurement Driven by AI-Powered Prediction
200 CMOs from mid- to large-sized corporations across six industries told us how they see the opportunities and challenges of embracing Artificial Intelligence in their marketing efforts. This Statista report highlights the critical need for industry players to use AI to chart their own course to understand advertising measurement tracking, consumer preferences, identify audiences, and quantify creative impact. It offers a glimpse into the evolving role of marketers, and what is needed to succeed in the marketing department of the future.