How AI is a creative measurement game changer
Despite 89% of marketers acknowledging AI as a valuable tool, only 54% have fully implemented AI into their processes. The slow pace of adoption leaves many brands missing out on valuable insights and opportunities to refine their campaigns more effectively.
The 2025 Marketer’s Guide to AI & Creative Impact Measurement
This report provides key insights into how marketers are using AI to drive creative execution strategies and measure effectiveness. Based on a survey of 350 marketing leaders across diverse industries and regions, this report highlights both the potential and the challenges of AI integration into marketing.
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