Women are Driving Wellness: Is Your Brand Ready?
Marketers are increasingly turning their attention to women’s health and wellness as an opportunity area for brands.
10 Insights to Turn Health & Wellness Pain Points into Brand-Building Opportunities
Women are taking charge of their health like never before, turning to apps and wearables to gain deeper insights into their physical and mental wellbeing. With the women’s health app market surging nearly 20% year over year, it's on track to skyrocket from $4 billion in 2023 to a staggering $13 billion by 2030. Based on our in-depth report, Gray hair, Gaslighting and Gadgets: Reclaiming Women's Health and Wellness in the Digital Age, we’ve identified some key insights and pain points that brands should be aware of when considering opportunities in the women’s health space.