Michael Cohen
Chief Data & Analytics Officer, Plus Company
Welcome to ANA's Masters of Marketing 2024, where strategy meets innovation!
Plus Company is excited to be part of this year’s event, featuring a thought-provoking session where we’ll unveil our latest research report on AI and creative effectiveness.
Afterward, unwind with us at our happy hour, visit our booth for in-depth discussions, and stop by our relaxing lounge to recharge and learn more about AIOS, our All-in-One system for Marketing.
Don’t miss this opportunity for engaging insights and valuable connections!
Speaking session
Supercharging Creative Effectiveness with AI: Unlocking the Flywheel of Marketing Impact
AI is transforming creative effectiveness, offering marketers the ability to harness real-time insights and enhance the impact of every asset. Our latest Statista research reveals critical gaps in the adoption of AI-driven creative strategies, but more importantly, it highlights opportunities for marketers to harness these advanced models to improve insight accessibility and amplify the impact of every asset.
At the heart of this transformation is the Creative Effectiveness Flywheel, a dynamic system that places AI at the core, driving agile content creation and optimization. In this session, we’ll explore how to integrate AI into your marketing strategy, enhance creative potency, and position your brand to lead in AI-powered campaigns that deliver measurable results.
Event Infos
3:45p.m.
4:30p.m.
Speakers
Michael Cohen
Chief Data & Analytics Officer, Plus Company
Cecilia Dones
Founder and Chief Data Officer, 3 Standard Deviations
Happy Hour: Conversations and Cocktails
Join us after the session for an impromptu happy hour to continue the conversation with peers. Don’t miss this opportunity to stay ahead in AI-driven marketing innovation — and leave with your own copy of the new, insightful research report to share with your colleagues!
Event Infos
4:30p.m.
6:00p.m.
Cecilia Dones
Founder and Chief Data Officer, 3 Standard Deviations